Entries Tagged as 'Trending'

Right now, the future is being written.

Sunday, May 17, 2015

Life Ball 2015

Lydia Hearst

The Life Ball is one of the biggest AIDS charity events in the world and an internationally unique ball. One question that keeps being asked at the Life Ball this year is if we all can expect or look forward to many more years of this grand event… My answer is, I certainly hope not; if it continues, it means that there has been no guaranteed cure for those infected. Lest we forget, the Life Ball is an exuberant festivity with extraordinary performances that year after year celebrates life and makes a loud and sounding statement in the fight against HIV and AIDS – resounding far across the boundaries of Vienna and Austria. In this way the event sets an example of tolerance and sends the signals of solidarity to society and the whole world. Yes, we are all here to celebrate life, but we are also here to raise funds for a cure for those infected with what is still today a life-threatening illness. I hope the in the near future our global medical leaders and research specialists are able to save those who are infected and put a stop to its spread for current and future generations. People sometimes focus on what they can’t do and forget that it is all the little things they can that are the most important on holding a real impact on the world. Everyone deserves a reason to get up in the morning and be happy; let’s fight to find a cure for those in need and give them a reason to wake up each day and celebrate the gift of life. Together we can all save the world, even if that world is one person’s.

 Lydia Hearst

Life Ball 2015 - Celebrities Arrive In Vienna

Lydia Hearst

The first day was filled with pictures, interviews – gallons of Redbull – fittings for the big event and The Red Ribbon Ceremony.

Lydia Hearst

On the eve of the Life Ball, there is the Red Ribbon Celebration Concert in the Vienna Burgtheater. For the forth time already, the Red Ribbon Celebration Concert takes place as a prelude to the Life Ball Weekend. Under the motto Building Bridges for Peace, it is part of the official festivities on the occasion of the 60th anniversary of the Austrian State Treaty and the 70th anniversary of the United Nations, which are held in cooperation with the Federal Ministry of Europe, Integration, and Foreign Affairs. Our common goal to build bridges for peace and humanity is the fundamental condition for a tolerant society. Cooperating in an open way is a prerequisite forsuccessfully fighting HIV and AIDS and their sociopolitical consequences. Read More >

Fairytale Gifts

Friday, December 12, 2014

Lydia Hearst


Are you still searching for that “perfect” holiday gift for your mom, sister, best friend or girlfriend? Let’s be honest, buying gifts for any woman can be tricky! Thankfully for you, there’s still time to shop.  Here’s my guide to the top Christmas gifts I could find…

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Wednesday, December 3, 2014


Lydia Hearst Operation Smile

The style icon and supermodel is transitioning into being an actress, with several features (and a new television series, South of Hell on WEtv airing spring/summer 2015) on the go – but also finds the time to support Operation Smile, a charity that provides free surgery to repair cleft lip, cleft palate and other facial deformities in children around the globe.

Could you tell us about your commitment to Operation Smile?  
Working with Operation Smile has been a completely life-altering experience. It’s an organization I am truly passionate about and grateful to be a part of. I first became involved nearly ten years ago when I volunteered to help stuff envelopes for the Smile Gala. I have since been on a few volunteer missions with Operation Smile, and am working on arranging another one in the coming months.

How does your contribution to Operation Smile work in practice?
  I am always trying to help raise awareness for Operation Smile by speaking, writing and tweeting about the organization. Also, I have tried to raise awareness about how individuals can make a difference while they shop, through smile.amazon.com – I think it is brilliant that Amazon has created an automatic way to donate each and every time you shop, and at no cost to the spender!

Can you tell us what it is like to go on a volunteer mission with Operation Smile?
  I have been to Egypt and Peru. It is incredible and truly inspiring to be part of something with so many unique individuals who come together for the greater good of helping others and saving lives, one smile at a time. I never knew my heart could hold so much love before joining Operation Smile and spending so much time with these wonderful, beautiful children and families.

On your website you speak about the need for hands-on charity work?
  I love working with children and to volunteer with the medical teams, and do all that I can to be involved with Operation Smile. Each and every one of us has the ability to bring hope and give smiles.

Read more about Operation Smile here.


Full interview and MORE up on : hm.com

Intimate Apparel

Wednesday, November 12, 2014

Lydia Hearst

Bordelle Lingerie
Photographed by Bleacher + Everard


Bondage Wrap bra £225.00 + VAT

Bondage Hipster Brief £156.00 + VAT


Push-up Bodice bra £115.00 + VAT

Caramel Voyeur open bra £88.00 + VAT

Bondage Hipster brief £156.00 + VAT

Caramel Bondage harness brief £80.00 + VAT

Close Up – Don’t Just Sit There!

Friday, November 7, 2014

Lydia Hearst

At the rate people are lounging around or hunching over their work desks, sitting is the new equivalent of smoking. Did you know that too much sitting can be hazardous for your health and decrease your life expectancy? Want some more depressing and upsetting news… even if you exercise for 30+ minutes each day, that does NOT counteract the negative effects of sitting. Studies have shown that the more you sit the more you run an increased risk of obesity, heart disease, diabetes and various forms of cancer – Just TWO HOURS of sitting in front of the television can increase lung cancer by 6%, colon cancer by 8% and endometrial cancer by 10%


Here are some ways to keep sitting from killing you:

Read More >


Wednesday, June 4, 2014

Stanley Cup 2014

East vs West




Trending – Shop, Smile & Save Lives

Friday, May 30, 2014

Lydia Hearst Operation Smile

Photo by Nadav Benjamin
Makeup by Jasen Kaplan
Body art by Friday Jones

Help transform the lives of thousands of children. You can now make a difference while you shop! Amazon has introduced a simple and automatic way to donate each and every time you shop, at no cost to you!

Read More >

Favorite Met Ball 2014 Looks for Prom

Thursday, May 8, 2014

It’s PROM SEASON…! Why not kick off your prom night wearing a Met Ball inspired gown?!

Prom is a night to remember – It is a night to embrace your inner princess, show off your style and sophistication while being fashion forward and standing out.

These celebrity and model looks will leave you feeling like the most beautiful girl in the world for your big night.

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Change Forever – Operation Smile

Thursday, May 1, 2014

A smile is a smile in every language.

Lydia Hearst Operation Smile

I have been on a few volunteer missions with Operations Smile and am currently finalizing the details for another one I shall go on this summer. Working with Operation Smile is a completely life altering experience and an organization I am truly passionate about and grateful to be a part of.

Each and every one of us has the ability to bring hope and give smiles.

Read More >


Friday, March 14, 2014

Revolutionary billboards turning air into potable drinking water…

I never knew that something like this was possible. Incredible!

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