Because the United States government does not provide financial support for its Olympic athletes, the U.S. Olympic Committee uses merchandise revenue to help fund their travel for the games. So Olympic merchandise is an important business for the committee, which broke records when it sold $115 million in gear for the London Olympics, surpassing its $100 million goal. It also raised $375,000 through the sale of individual $12 stitches on an American flag that traveled with Team USA to England.
The mittens, which retail for $14, are an adaptation of the popular red maple-leaf mittens that took the spotlight at the 2010 Vancouver Winter Olympics, as fans raised their mittened hands to show their support for Team Canada. By the end of the Vancouver Games, the mittens were selling for triple their original price on sites like eBay.
With the rollout of the Sochi mittens, the committee launched a “Raise Your Hands” campaign for Team USA, by encouraging shoppers to purchase the “Go USA” mittens and share photos and video of themselves wearing them. Videos hashtagged #RaiseYourHands are eligible to be featured in sendoff video for American athletes headed to Sochi.
I’ve not been posting much recently as I have been busy filming season two of The FACE. Mentoring the young models and working with Naomi Campbell and Anne V only reignited my love of fashion and the industry. Fashion is important and to work in this industry you have to believe in yourself and be strong. It was an incredible experience and I cannot wait for you all to see it when it airs in the spring of 2014! Now, back to my blog..!
The ten episodes of The FACE will premier on Oxygen in spring 2014…!
Life can take you in unexpected directions and places, but if you have the courage to pursue your dreams and stay true to yourself along the way, anything is possible. The essence of beauty is about being… You.
My name is Lydia Hearst.
I’m a supermodel, actress and humanitarian… But I’m not one to be summed up or categorized too easily.
I have always been drawn to the world of entertainment and self-expression. I dreamt of being an actress because I love the challenge and creative process of bringing a character to life on screen; perhaps that’s why I’ve been immensely successful in my modeling career. Modeling is like acting but in a silent film. I expose my innermost emotions so they project clearly into the lens and ultimately through the still photograph. Read More >